account planning

The Consumer Is Not a Moron. He Is The Other Half of Creative Genius.

In the myth-making that follows success, the beginnings of any creative endeavour or career always happen under the light of a guiding star.

Every creative breakthrough, this myth holds, is foreordained. It benefits and enriches us - we undeserving flock of consumers - through the work and preachings of a chosen one. A christos1, whose genius is to know something we don’t: what we really want.

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What Makes a Great Planner - and What Makes a Bad One

What makes a great planner? This is a personal compilation from the last few years of thinking about thinking.

1. We are not explorers, we are inventors

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Researchers and Planners Unite

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