Technophile – Listener – Bridge-builder
Peter is an interpreter by training. This makes him a world-class listener with a mind for analysis and synthesis. He also has a never-ending curiosity for the use of new technologies in marketing.
Peter’s core competency is in leading teams, creating taskforces and building bridges between IT and marketing professionals. He pioneered loyalty card marketing and database marketing in Europe, building more than 15 major consumer marketing databases over the past 20 years. He is also a CRM strategy and technology expert.
He is a former manager of OgilvyOne Connections and Vicindo and for the past seven years has run an independent consultancy, working with clients like Unilever, Nestlé, Vacature, JBC, Makro/ Metro, Krëfel, BMW, Mercedes-Benz, FNAC, Ikea and Mediamarkt.