• Occupation:  I work in the marketing of energy efficient products and services and renewable energy in California
  • Organisation: Freelance


  • I’m a LEED-AP, have a background in psychology (Ph.D. from Michigan) with a focus on linguistics and semiotics, software development and sales.
  • My Green Thoughts blog and site, is a place to read about and discuss issues related to clean energy policy, the marketing and selling of greener products and services as well as the technical issues that impact the market.

Passionate about: Seeing both the reasons why people don’t do “the right thing” as well as why they do.