• Occupation: CEO/President
  • Organisation: Idea Couture Inc. – Applying Design Thinking in Business Strategy


  • 25 + years as a career business strategist with a long history of advising global companies on strategy and innovation
  • He operates at the intersection of strategy + experience design + disruptive technology
  • He is currently CEO/President of Idea Couture Inc., a Web 2.0 innovation and incubation company than brings Design Thinking into Business Strategy
  • Program Lecturer - Design Thinking and Creativity for Business at Harvard Graduate School of Design
  • Publisher and Editor-in-Chief at M/I/S/C Magazine
  • Published four books in business strategy and marketing and dozens of published articles and working papers in strategy and innovation
  • Previously Sr VP Chief Strategist with Blast Radius (WPP), Head of Strategy with Organic (OMC),  Chief Strategist with CBIZ Solutions (CBIZ) and President and Chief Strategist with Live Lowe and Partners (IPG)