Occupation:
- International CRM & e-Marketing Expert
- Techno-Marketing Specialist
Organisation:
Profile
Over the past 15 years, Christian Smagg specialised in the recommendation and implementation of integrated marketing programs and infrastructures as well as the development and execution of major go-to-market strategies for a broad variety of global corporations in the technology, internet & telecommunications industries including Hewlett-Packard, Alcatel, Cisco Systems, Symantec, Microsoft, Lexmark, Inktomi / Yahoo!, Juniper Networks, Intel, Oracle and 3Com in both Europe and Asia Pacific.
International Executive with a proven track record helping leading companies grow through performance-driven CRM & e-Marketing operations, Christian is an Entrepreneurial result-driven and customer-focused marketer able to steer and succeed in complex, dynamic, multinational environments (EMEA, Asia Pacific and the USA). Combining the insight of sales & marketing strategies with hands-on expertise in leading cutting-edge CRM & PRM initiatives, he has been delivering highly integrated & efficient marketing solutions to suit the most stringent business and technology requirements. He is committed to make market leaders more agile and able to respond to changing market dynamics while reaping significant benefits that have a positive impact on bottom-line performance.
Christian is currently providing consulting services for start-ups as well as blue-chip organisations and is looking for new challenges to provide unparalleled value to companies seeking to enhance their sales & marketing effectiveness.
Christian holds a Master Degree in Business Administration (DEA & DESS) majoring in Marketing and Direct Marketing from the Lille Business Administration School (France).
For further information, please visit his LinkedIn profile.
Blog(s)
- SaaStream.com: SaaS, CRM & Enterprise 2.0: Disruptive Technologies & Innovative Strategies for Smart and Agile Organisations
