Presentations & Video

Reality Check: Advertising is Dead

Every new technology has a shorter curve from introduction to irritation. Marketing needs to take a new approach by focusing on relevance, engagement and...

Reconsidering the Advertising Industry

Advertising agencies are (strongly) dissatisfying their customers, and it's starting to show in the numbers. This presentation highlights the actions...

The Future of Romanian Retail

The Romanian market is full development. This presentation explores some of the great opportunities to be pursued, as well as the pitfalls which are...

Customer-Centric Retail Innovation

A five step approach for (Romanian) retailers to transform the way they operate through customer-centric thinking and a focus on meaningful innovation...

Marketing 3: On Accountability

Marketers have a bad reputation among their colleagues. Part of it is due to their own behaviour. This presentations explores the ways to change....

Can We Profit from Poverty?

Solving the problem poverty requires more than charity. This presentation calls for a more profit oriented approach in which marketing leads...

A Little Less Conversation

Brands talk too much about having conversations, but do too little about it. This presentation outlines a few actions to better engage customers and...

I Am The Media (2006)

The changing media habits are requiring marketers to take a wholly new perspective on the way they communicate and connect to their customers.

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