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Recently, I came across this piece – Don’t Let Strategy Become Planning - from Roger Martin. I recommend reading it. If you do not wish to make the time then this post is for you.strategy Maz Iqbal customer experience customer centricity
How effective are cascades – you know, those processes by which communication flow down through an organization from the CEO through senior leaders to middle managers to frontline employees? Not very, was the answer in a piece in last month’s Harvard Business Review.strategy facilitation executives engagement employees Denise Lee Yohn communication cascades
My recent piece, “Strategy IS Execution,” prompted quite a few reactions. In it, I wrote about how it no longer makes sense to separate the value of strategy from the value of execution because execution is actually becoming strategy. I’ve learned a lot from the ensuing comments and conversations.Denise Lee Yohn strategy execution organisational behaviour
Allow me to introduce you to Lonnie Mayne, Chief Experience Officer at Mindshare Technologies. As his bio says “Lonnie Mayne influences each and every interaction involving Mindshare’s valued clients—from front-desk greetings to printed marketing materials to everyday sales calls to impromptu gifts of friendship.”CEO customer experiences customer insights Maz Iqbal strategy Voice of Customer
Does "chasing the competition" describe your approach to product, services, or customer experience design? Are you more focused on what your competitors are doing than on your own business and your own customer experience strategy?Annette Franz Gleneicki competition imitation innovation strategy
It’s likely that $1 billion or more will be spent on advertising during the 2012 Presidential race, even though few experts believe it will do much to sway voters. What it will most certainly accomplish is to further erode the value and utility of advertising as a tool for communicating truth.advertising Jonathan Salem Baskin political marketing strategy truth
Guest Post by: Olivier Blanchard
Here’s the question that most companies still don’t ask themselves at the start of a project: what problem am I trying to solve?
Start with that, and you’re 80% of the way there. Blow it off, and you can be sure that you and your organization will waste a shit-ton of time and resources on something that won’t yield any concrete results.Olivier Blanchard organisational behaviour problem solving strategy
(This is the second in a two-part blog exchange between Shawn Parr and me. Shawn is one of my favorite people and partners in crime, er, I mean client engagements. A recent client experience led us to debate where strategy and execution connect and so I kicked things off with “Execution IS Strategy” on Shawn’s blog last week. Now, here are Shawn’s thoughts on the topic.)Denise Lee Yohn strategy execution actions
I recently read an article about the worst employee engagement strategies ever. Curious about the content, I read the article and immediately knew that people still aren't clear about what employee engagement is. Listen, let's call it what it is. Employee engagement is not a strategy - at all. How could it possibly be? More on that in a second.Annette Franz Gleneicki employee engagement strategy
I know I’m a dim bulb, but I was at a conference last week full of marketers who sang the praises of engagement, conversation, and the other descriptors of endless social activity that are supposed to take the place of overt selling. And then it dawned on me:
They’re all scared of being told “no.”Jonathan Salem Baskin strategy social media