strategy

Customer Strategy

There are strategies for sales, communication, marketing, media, online, business, mobile, retail… almost anything, with the exception of those the strategies in the end are for; the customers.

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Where Are You Looking for Your Next Big Idea?

Great brands ignore trends” is one of the principles in my new book, What Great Brands Do, that has consistently been coming up in the interviews I’ve been doing about the book. It’s just so counter-intuitive. In fact, just last Friday, Jim Blasingame of The Small Business Advocate show, asked me about it in his radio broadcast that is nationally syndicated by The Small Business Network. (Listen to a part of our conversation here.)

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CEM Toolbox: Defining Your Customer Experience

I originally wrote today's post for Delight's blog on May 9, 2013.

In my previous post, I talked about the tools that you’ll need to facilitate the first step of your VOC strategy, Setting the Stage.

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Is Your Store Ready for Tomorrow's Customer? (Slideshare)

By now you probably got the memo that the population in Europe is growing older. That the opening of borders is causing people to migrate. That consumers are using the internet and their mobile phones to make sure they get the best deal possible.

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Brands Aren’t Dying; Traditional Branding Is

James Surowiecki's column in The New York last week, Twilight of the Brands, seemed to suggest that brands are dying. He argued that the usefulness of brands as decreased given that "consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos."

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How To Perform a Strategy Audit in 10 Minutes

Guest Post by: Laszlo Kövari

Admittedly this is somewhat provocative, but perhaps not that far-fetched.

Considering that over 90% of companies are mediocre, it doesn’t make much sense to even raise the question of strategy. Companies are mediocre because they have no leadership who could provide a concept that may serve as the foundation of any kind of strategy, so they are, without exception playing catch-up. Their „leaders” are staring in the rear-view mirror and at various indicators while stepping ever heavier on the gas pedal. All the while there is only one song coming from the speakers at maximum volume: faster!

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"Sucking Less" Is Not a #CX Strategy

In this day and age, is there any viable excuse for not focusing on the customer experience?

I was part of a panel that participated in a Google Hangout on Air hosted by Fonolo a couple weeks ago. During the Hangout, the panel discussed a few stats on - and trends affecting - customer experience.

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Use a Gift Strategy to Add Value

One of the bigger marketing challenges these days is convincing people to pay for web content, particularly news content. The Web is awash in free news, analysis, and commentary, and a good deal of that free content is of good quality. Hence, most people don’t see the need for paid news subscriptions and all but a few paywall-protected news sites have struggled.

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Futurelab partners with VoC/VoE experts Confirmit

Brussels, Belgium: Nov 6, 2013: Futurelab, Europe’s premier customer-centricity advisors, is please to announce its strategic partnership with Confirmit, the leading global solutions provider for Customer Experience, Employee Engagement and Market Research.

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Strategy and Customer-Centricity: Relax, It’s OK To Be Just OK!

What Is The Achilles Heel of Strategy?
My colleague and I put our whole selves into our work talking with folks in the business, listening to customer conversations, reviewing research, looking at competitors and trends, looking at various approaches, evaluating these approaches and coming up with optimal course of action for our client and our client’s customers.

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