We often talk about the future as something linear, directly in front of us. We are giving ourselves the impression that we are operating within some kind of limited space, where in order to make room for new stuff, old stuff has to disappear – or be killed.
digital future Helge Tennø opportunities technology
Guest Post by: Mark Jennings
Brands are learning and applying a more focused and disciplined approaches to their social assets, the November 2010 ComBlu report finds.
community management Mark Jennings online communities opportunities report social mediaFor all the talk of the momentous changes in media and marketing that we are living through, I felt there was a need to speak up for what I believe may be the greatest opportunity that businesses will have over the next few years to deliver real value back, accumulate not just knowledge but wisdom and understanding, and to recognise the huge opportunity we have to do things quantifiably better than we do now. So I penned a leader for the good people at Marketing Week on the subject, and they've kindly allowed me to reproduce it here in full:
Neil Perkin media Internet information opportunitiesWhen people talk about exploring white space in innovation, often they refer externally to unserved markets or businesses that are outside their core. It is basically where unmet and unarticulated needs are uncovered to create innovation opportunities. White space is where products and services don’t currently exist based on the present understanding of values.
Idris Mootee white space innovation opportunities strategic planningWe’re starting to experiment with something new at Futurelab which should make Chris Anderson proud. In the past, we have occasionally published reports on the things that were wrong in an industry or situation. But we got frustrated at ourselves because we felt like we were telling the patient that he was ill, yet didn’t provide the medicine. Especially as – because of all our research work and projects – we are sitting on more of that medicine than we can process.
Alain Thys Futurelab mobile mobile retail opportunities profit reportYour company has been progressing nicely up the sustainability curve from compliance to cost savings. The next logical step is reputation and revenue generation, and it’s here that many sustainability pros hit a roadblock.
business plans CSR Jennifer Rice opportunities strategy sustainability
