coffee

Coffee Marketing: Why So Romantic?

Guest Post by: Monica Shaw

Remember the good ol’ Nescafe Gold Blend adverts? Two lovers, intertwined in a web of passion, romance and instant coffee. Then there’s Nespresso, whose recent ads starring the debonair George Clooney call Nespresso the “rich, sensual, intense, unique” hero of the coffee world.

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Heat Up Sales – With Coffee!

Meeting with a sales prospect in person for the first time? Think twice before you offer her a nice, ice-cold beverage. Instead, try a steaming mug of hot coffee to make the best impression. One of my favorite researchers, John Bargh of Yale University, found that the temperature of a beverage makes a difference in how a person judges another person:

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Simulating the Coffee Drinker's Nose

by: Roger Dooley

Is Scratch 'n Sniff Starbucks in our future?

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Wine Tasting Trickery

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Sensory Marketing to Jolt Espresso Sales

by: Roger Dooley

One of the keys to the phenomenal success of Starbucks has been that its stores offer a consistent and appealing sensory experience. The music, colors, and lighting are all important, but clearly the wonderful coffee aroma is what dominates one’s senses on entering a Starbucks outlet.

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