The future is scary and there are reasons for it. I have been giving a lot of keynotes lately to different professional organizations and senior executive roundtables and my keynote topic of strategic innovation and design thinking went beyond innovating to find growth and adapting to new economic, market, political and social order.
Idris Mootee change future strategy chaos logicmy Like Minds keynote on intrapreneurship (1/10)
Tomorrow, on the 19th of October 2011, in Exeter in Devon, I will be keynoting once again at the famous Like minds events. My keynote this time will not be about social media per se, but about change management and intrapreneurship. The keynote is entitled “confessions of an intrapreneur”.
change change management implementation intrapreneurship Likeminds Yann GourvennecLast week I received what I consider one of the more remarkable job applications I have gotten in a long time. I've actually reprinted it below (with permission) so you can have a look at it as well.
Alain Thys change customer segmentation Dan Hayon open mindedness prejudiceGuest Post by: Maria Pergolino
B2B Marketing: The Evolution of a Marketer
According to Merriam Webster, by definition, evolution is “a process of continuous change from a lower, simpler, or worse to a higher, more complex, or better state.”
Maria Pergolino B2B marketing marketers change evolution B2BI often wonder what makes us pull up short. Why do we not step over the line between being comfortable and terrified? Between the center and the edge? Between staying the course on a path we know leads to a slow decline and another that leads to an exciting but unknown future?
change fear John Winsor life people relevanceAs soon as the Internet made one generation of middle men redundant, it introduced a completely new one – at a great cost to brands.
The first generation of middle men (helping brands and products meet people) was at a cost to the consumers; by adding a premium to the price. The new generation (helping consumers to products) puts the burden on the brands; turning products into commodities and deleting the brand value from the equation.
Helge Tennø Internet change aggregatorsA lot of talk and interest around the concept of co-creation. It is no question that this is going to have lasting implications on how products and experiences are designed, developed and marketed. In 3-5 years, customer co-creation will be part of the norm of everyday business.
automotive change co-creation Idris Mootee innovationKick it off. Drop the ball. Setbacks. A free pass. Take it over the finish line. Follow-through. The vocabulary of sports penetrates the business world. Due to the highly competitive nature of business, the concept of teams meeting on the playing field for a fierce contest has clear application to business as we’ve known it.
Denise Lee Yohn business changeOn May 12, 1994, the CEO of Procter & Gamble Edwin Artzt delivered a speech at the annual 4As conference on the future of advertising. It has since become a classic, often referenced but rarely read in full. The speech, written months before the first banner ad received its first impression, was prescient in many regards and inspiring throughout:
advertising change future of advertising Ilya Vedrashko media consumption on-demand media technology TVBasic marketing economics teaches us that the best way to make sure not to make any money is to create a product that is identical to every competitors offer, and then market it in abundance. Unfortunately this is also a good description of the digital media/publishing environment.
brands business models change digital media HelgeTennøThere were tours visiting our office last week, people were curious about what we do and what kind of people we hire. It is an interesting question. I guess our job is to help large companies go through mid-life crisis.
adaptive change change creativity crisis Idris Mootee problem solving
