Either we are in an age where Marketing and PR teams have become less careful about how they control privileged information about their products, or we are entering a new marketing age where “controlled exposure” of products happens.
transparency Matt Bamford-Bowes marketing exposure buzzGuest Post by: Mathew Vattolil
The recent copywrite snafu by Cooks Source shows how social media ignorance can make or break brands. The lesson: don’t get involved in social media if you haven’t taken the steps to understand it.
buzz copyright image crisis Mathew Vattolil social media social media policy trafficGuest Post by: Monica (Market Sentinel)
What are your brand’s best and worst qualities? Your customers know best. We show you how to use social media to understand brand perception online.
brand perception buzz conversations Market Sentinel social media social media monitorizationGap announced a new logo on October 4, and a week later retracted it with a promise to keep the old one. The chorus of vociferous customer disdain for the new design was topped only by the branding experts who vilified it. So the market spoke, aided in large part by social media, and Gap responded. And that's that.
social media logos Jonathan Salem Baskin Gap engagement customer feedback conversation buzzGuest Post by: Monica (Market Sentinel)
How the Gap logo debacle turned a PR crisis into positive brand awareness for Gap’s “iconic blue logo”.
social media promoters Market Sentinel influencers image crisis detractors crisis management buzz brand awarenessThere are four types of brands online, and you can distinguish between them by listening to and analysing the conversations about the brands. This is an insightful takeaway from one of the most interesting presentations at the Social Media Marketing 2010 conference in London earlier in June. The presentation from web monitoring company Synthesio presented these four types of brand, showed the nature of conversations about them online and then showed some best practice examples of how such brands can engage online.
Matt Rhodes brands online social media marketing buzz brand engagement viralGuest Post by: Jo Stratmann
We’ve been extolling the virtues of word-of-mouth marketing over big-budget advertising for some time now, and when a firm of consultants like McKinsey start doing the same thing it really feels like our message is hitting home.
buzz Jo Stratmann McKinsey report word of mouthThere are too many stories of brands having tried and failed to use social media effectively. It may have been a disaster or, more usually, just not have had the impact and return on investment for the brand as it might have had. The most effective way to avoid this is to make sure that when you are getting started in social media you have done some effective planning first.
brands buzz engagement Matt Rhodes social mediaWhen brands are getting started in social media, they really benefit from understanding who is currently talking about them online, what they are saying, to whom and where. After auditing what your brand footprint currently is, you can begin to make decisions about where you should have a presence, the issues of interest to people in social media and the discussions and debates that your brand can both benefit from and contribute to.
brands buzz conversations Matt Rhodes social media
