by: Joel Makower
A new market research study of Americans' green passions and buying habits is out this week, from the venerable Yankelovich.
by: Jennifer Rice
Thanks to The Bold Approach for the Yankelovich research on advertising and marketing. Nothing surprising, but it's nice to have stats:
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Why is providing the customer a good 'experience' so difficult? McKinsey offers it thoughts - so do I
Ask different questions to get different results
Ready. Fire. Aim.