Yankelovich

Green Consumers and the Mushiness Index

by: Joel Makower

A new market research study of Americans' green passions and buying habits is out this week, from the venerable Yankelovich.

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study segmentation consumer behaviour Yankelovich Joel Makower mainstream green marketing green customer insights

Advertising Overload

by: Jennifer Rice

Thanks to The Bold Approach for the Yankelovich research on advertising and marketing. Nothing surprising, but it's nice to have stats:

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Jennifer Rice advertising marketing research Yankelovich customer insights customer value open-source marketing
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