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by: Joel Makower
Green marketing is back, and while some may cavil that it never went away, the quality and quantity of marketing messages has shifted markedly in recent months. By all indications, this time it's no longer a half-hearted, fringe activity.green marketing strategy green CSR Joel Makower
by: David Wigder
These days corporate marketers are launching blogs at a record pace. According to Jupiter Research, nearly 40% of corporate marketers are planning to launch a corporate blog within the next 12 months. Yet, consumers do not share the same enthusiasm for these blogs as corporations do: only 3% of consumers have used them to conduct product research.David Wigder CSR B2C dialogue brand strategy online green brand image blogging advocacy
by: Joel Makower
Where are we, exactly, in the trajectory of green business? Things seem to have changed decidedly in the past six to twelve months, as more and more companies do more and more things. But what should we make of it?
I've done close to 100 media interviews since New Year's, a wide assortment of publications, websites, broadcasts, and podcasts. And two questions keep popping up from reporters: Is there a green business bubble? And have we achieved a tipping point?tipping point social responsibility green business green Joel Makower CSR
by: Michael Hoexter
Taking a break from my series on the electron economy, I wanted to share some impressions from the changing market and media landscape.brand strategy CSR sustainability retail media green products green marketing green food Michael Hoexter campaign