YouTube

The Coming Convergence of Email and Social Networks

by: Idris Mootee

Facebook
are still attracting tens of thousands of new users each month and
Google is trying pushing the social networking its OpenSocial
initiative. Not long ago Microsoft spent $240 million to buy a 1.6 % of
Facebook (that gives Facebook a valuation of $15 billion and there's
almost no room for any option play for employees with this valuation.)
Just when Facebook thinks that its 50-plus million users can now be
mined for ad dollars. They received a harsh lesson and realized just

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Edumacation

by: Karl Long

Found this video on Jonnie Moore's always thought provoking blog. It's a collaboration of 200 students in an anthropology class that looks at the defining characteristics of students today.

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Digital Marketing's Dirty Little Secret

by: Scott Goodson

Rohit Bhargava the marketing blogger, introduces us to Firebrand - Where the best ads in the world will be featured. He has done an amazing job of reviewing Firebrand, that it behooves me to simply let you read his words.

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Guinness Has Hidden an Ad Online

by: Karl Long

Guinness has added a little twist to its latest advertising campaign and have hidden it online somewhere for someone to find. In good old ARG (alternate reality game) tradition they have started this game off with a couple of clues, in this case a fictional Mayor called Juan Ramon has put a video on youtube and created a pdf letter to share.

 

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What's Wrong with what Mary Digby did

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First look at Google/Youtube advertising

By: Stefan Kolle 

A Youtube user spotted a testrun of the new in-video advertising system Google/Youtube are apparently testing. The good news - it seems un-intrusive and user-friendly. It avoids the problem that many pre-roll ads have - if you watch a couple of videos in a row, you get the same ad over and over again, which can get pretty annoying - and therefore totally counterproductive for the advertiser.

Watch the video below. 

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Urban Spam

by:

I was reading through the blogosphere tonight and came across a piece on Greg Verdano's blog about Urban Spam and that led me to several other postings, all linked here. The quoted section below is from PSFK, which has some good thoughts on the whole concept of urban spam. The second video lists the prices for a variety of OOH ad buys in NYC too.

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The Future According to Intel

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Big Advertisers Insanity - The Upfront For A Theoretical YouTube Killer

by: Karl Long

In an recent article on MarketingVox with the headline “Advertisers Line up at YouTube Killer’s Door” they talk about how big advertisers are all getting behind a video site being planned by NBC.

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Idea: How to Put Ads into YouTube

By: Ilya Vedrashko

So, I've been reading Bob Garfield's article in Wired about the uneasy relationship between YouTube and advertising and how the old TV world is falling apart (the mag runs another article on the future of TV in the same issue). He talks about how hard it is to monetize YouTube's content and lists a number of challenges.

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