young

National School Boards Association pushes for SNS adoption in schools

by: Danah Boyd

While the Attorneys General are off demonizing social network sites, the National Schools Board Association has been collecting data on all of the good things that teenagers are doing with the sites, including learning about colleges, talking about homework, engaging in collaborative projects, and otherwise operating as active learners.

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Preschool Branding?

by: Roger Dooley

This may not be news to parents of small kids, but branding is a potent force even among preschool children. A new study of preschoolers in California shows that kids will even eat carrot sticks if they come in a McDonald’s wrapper.

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Ageing Web video

50-plus social networking companies are growing like mushrooms – this is the fertiliser.

by: Dick Stroud

Anybody who reads this blog will know that I am always going on about the way that social networking web sites for the 50-plus are growing like mushrooms on a fine fresh damp morning. This research from Comscore is the metaphorical fertiliser that is stimulating this growth.

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responding to critiques of my essay on class

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Correctly Sizing Up “Concern for the Environment” by American Teens

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'Film and the Audience of Tomorrow'

by: Danah Boyd

As promised, i've uploaded the crib from my talk at Cannes for your enjoyment (and critique). It's about film, DRM, remix, MySpace, youth, fandom, film consumption, and other good things.

"Film and the Audience of Tomorrow"

Enjoy!

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Media buyers take note – the 50-plus are watching more films

by: Dick Stroud

Cinema audiences are still predominantly young with nearly half of filmgoers under the age of 25 but older viewers are a significant number and becoming more significant. The number of people aged 45 and over attending the cinema has doubled from 19 million a decade ago to 38 million last year.

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High Testosterone Marketing

How does marketing to high-testosterone males differ from pitching their lower testosterone counterparts? And who are those testosterone-rich individuals?

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How to write an innovation cover story for a major business weekly

by: Dominic Basulto

Ok, so I admit it -- I picked up the latest issue of Business Week at the newsstand because I was seduced by the Children of the Web ("How Business is Cashing In on the Global Youth Culture") cover story.

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