Yann Gourvennec

Near Real-life 3D Avatars: Application Killer or Virtual Scarecrow?

by: Yann Gourvennec

We have already covered the subject of 3D avatars aka IVA’s (Intelligent Virtual Agents) for business on this blog.

Motion Portrait in Japan is taking this one step further with the ability to turn a 2D picture into a fully-fledged 3D intelligent animation. 

Continue Reading

The Blog Council | Here Are a Few Trustworthy Corporate Blogs

by: Yann Gourvennec

Corporate blogging isn’t easy… And Forrester analyst Josh Bernoff published an interesting report about why people don’t trust most company blogs. In fact, looking closer at Josh’s comments, it’s not corportae blogs but corporate speak that clients don’t trust.

Continue Reading

Blogging ROI Book to be Issued by Blog Council

Continue Reading

Is User-Friendliness a Sure Marketing Bet?

by: Yann Gourvennec

Very often, I hear people say that you have to make your end-user’s lives easier to generate a marketing success. However paved with good intentions this statement may be, I did ask myself the question whether making users’ live easier is a sustainable marketing argument for the development of a business. Here are my thoughts on this subject:

Continue Reading

Community Marketing (Part One): UGC is Part of the Internet DNA

Continue Reading

Business Exposure to Benefit from New Face of Journalism

Continue Reading

Golden Rules for Corporate Blogging: Do's and Don'ts (3/3)

by: Yann Gourvennec

The do’s and don’ts of Internet Blog writing

Continue Reading

Golden Rules for Corporate Blogging: Preliminary Questions (2/3)

Continue Reading

15 Golden Rules for Web 2.0

Introduction

This document was originally designed to address the questions which were sent to me by large customers wanting to launch web 2.0 initiatives. Very often these clients wanted to jump on the bandwagon, but they didn’t know how to do it. They required help and guidance, even to understand the very meaning of Web 2.0.

Continue Reading

10 Steps to 2.0 Interactivity Nirvana

by: Yann Gourvennec

2.0-large.gif

It occurred to me in the past few weeks that there was some kind of missing link in the evolutionary state of the twenty first century corporation towards interactivity.

Continue Reading
Subscribe to RSS - Yann Gourvennec