Selling Corporate Blogging to Your Boss? Don’t Mention ROI!
important notice: this is the unabridged version of a post published at Bnet.co.uk
One is often told that getting the buy-in for a Social Media initiative requires some solid ROI calculation. One would have to weigh the pros and cons, how much it costs, try and evaluate the effort which is required, measure it and translate it into pounds, shillings and pence. And profit should also come into play, since it is deemed inappropriate for a new project to be set up without a clear definition of how much revenue it brings.