Yann Gourvennec

Selling Corporate Blogging to Your Boss? Don’t Mention ROI!

important notice: this is the unabridged version of a post published at Bnet.co.uk

One is often told that getting the buy-in for a Social Media initiative requires some solid ROI calculation. One would have to weigh the pros and cons, how much it costs, try and evaluate the effort which is required, measure it and translate it into pounds, shillings and pence. And profit should also come into play, since it is deemed inappropriate for a new project to be set up without a clear definition of how much revenue it brings.

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A Search Engine Optimisation (SEO) Survival Guide for Marketing Managers (part 2) - Unabridged

note: this is part 2 of 2 in a series of articles on the subject of SEO and marketing, originally published at Bnet.co.uk. This piece is the unabridged version of the article.

10 steps for improving your SEO dramatically and simply

including a slideshare pictorial guide for SEO marketers (see bottom of article)

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SMBC's Bob Pearson: 'Social Media Is Not for Geeks, It Is about Direct Conversations with Your Customers'

note: this article was originally published on the Sterling Performance blog by Bnet.co.uk

Bob Pearson, has just been appointed President of the newly rebranded Social Media Business Council (*) after a successful stint as Vice President, Communities and Conversations at Dell. Bob has been kind enough to agree to answer our few questions on behalf of our BNET readers. My focus in this interview will be on Bob Pearson’s experience, how he plans to use it in his new role, and about his plans for the expansion of the Social Media Business Council.

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6 Steps to Valuable Internet Content (unabridged)

by: Yann Gourvennec

important notice: this is the unabridged version of a post first published on bnet.co.uk

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Blogwell #3 Presentation by Nokia's Molly Schonthal

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Why Big Business Needs Social Media ... under Certain Conditions

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7 Reasons Why the Business World Hates Social Media

by: Yann Gourvennec

note: this is an unabridged version of my article published on Bnet.co.uk

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8 Reasons Why We Love Social Media

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8 Tools for Online Reputation Management (ORM)

by: Yann Gourvennec

Managing one’s online reputation has become a must. It is absolutely unthinkable for anyone who wants to make a professional appointment to leave a photograph on one’s facebook profile in which he or she is holding a glass of champagne and assuming weird poses (and God knows I came across quite a few counter examples).

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Investing in Innovation in Times of Crisis

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