Yann Gourvennec

(7/10) My Top 10 Tips for Implementing Social Media

continued from part one, this article will be published in 10 instalments

seven: be an altruist, think user-benefit vs. company-benefit

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(6/10) My Top 10 Tips for Implementing Social Media

continued from part one, this article will be published in 10 instalments

six: great causes can work wonders

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(5/10) My Top 10 Tips for Implementing Social Media

continued from part one, this article will be published in 10 instalments

Five: respecting one’s community (no hard-selling)

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(4/10) My Top 10 Tips for Implementing Social Media

note: this is the unabridged version of a post originally published at http://bnet.co.uk of which I am a regular contributor

continued from part one, this article will be published in 10 instalments

Four: facilitate, facilitate, facilitate

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(3/10) My Top 10 Tips for Implementing Social Media

note: this is the unabridged version of a post originally published at http://bnet.co.uk of which I am a regular contributor

Tip No. 3: avoid social media proliferation and do away with renegade initiatives

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(2/10) My Top 10 Tips for Implementing Social Media

continued from part one, this article will be published in 10 instalments

two: do not confuse comments for collaboration

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(1/10) My Top 10 Tips for Implementing Social Media

note: this is the unabridged version of a post originally published at http://bnet.co.uk of which I am a regular contributor

this is part 1 of an article which is being published in 10 instalments

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My 10 Top Tips for Social Media Success in Businesses in 2010

note: this is the unabridged version of a post originally published at http://bnet.co.uk of which I am a regular contributor

2010 will be year 6 of the Social Media era (née Web 2.0). Needless to say that 6 years is a long time in the Internet business world. For those who can remember those days, it more or less fits in with the time at which the Internet started to be really popular (if we assume that we first heard about it in 1994 and that 2000 was the most exciting moment of all).

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Creating and Embracing a Social Media Culture (ConAgra Foods)

Last month, on Nov 10, 2009 the 7th blogwell session took place in sunny Atlanta, Ga. (this is meant to be a joke for I have been twice to Atlanta so far and have seen a lot of rain not to mention flooding). Nearly a month later – and I am a little late for that – now that the dust has settled I wish to recap on some of the best sessions I was able to attend.

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How Teenagers – and Adults – Consume Media

This is the unabridged, non-edited version of an article published at bnet.co.uk
The Morgan Stanley report entitled “media and the Internet, how teenagers consume media” is one of the most striking examples of instant information circulation on a global scale. Matthew Robinson — a 15 year-old trainee who was asked to put together a report on how his peers were using the media — no longer needs to work on his online reputation. In a flash, his report was on everyone’s lips (on everyone’s desktop rather) and widely used as a perfect representation of generation Y usage of media and – especially – the Internet.

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