Yann Gourvennec

May 21, 2010

Describing the Social Web in Just 5 Tags

A while ago, I was asked to describe the Social Web in just 5 keywords. Here are the 5 tags which I have chosen to summarise it:

Yann Gourvennec, social Web, transparency, collaboration, user generated content

May 8, 2010

Building Outstanding Brand Advocacy with Social Media: A Matter of Hard-work!

Here is the video recording and synchronised slidecast of my presentation at Likeminds in Exeter at the end of February. My pitch was about “building outstanding brand advocacy with social media”.

Yann Gourvennec, advocacy, social media

April 14, 2010

Scott Berkun Spells out the Myths of Innovation

The Myths of Innovation is a must-read for would-be innovators

(important notice: this post is the original and unabridged version of a post written for Bnet, to which I am a regular contributor)

Yann Gourvennec, innovation, Scott Berkun, books, book review

March 21, 2010

Why I Chose to Come to Likeminds and My Key Messages on Social Media

Here is a video clip about my keynote pitch at Likeminds in Exeter, courtesy of Devon Video Production. Their Website mentions that “[they]create exceptional digital video and communication resources” and I must admit that this video is really well produced. I hope you enjoy it as much as I enjoyed keynoting at Likeminds.

Yann Gourvennec, social media, videos, Likeminds

March 14, 2010

My 10 Ingredients for Change Management

note: this post is the unabridged version of a piece which was written for Bnet.co.uk of which I am a regular contributor

One of the interesting things happening after the Likeminds conference on 25 February in Exeter, was the Likeminds Summit which actually took place on the following day at Bovey Castle in Dartmoor. Obviously, there were a bunch of like-minded people around the table dealing with the issues of how to implement social media properly for businesses.

change management, Yann Gourvennec, Likeminds