I put this presentation together at very short notice in order to facilitate assession organised by Orange Business Services for its clients. This isn’t therefore a piece of scientific research, far from that, but merely a few random thoughts put together, in the light of what my team and I go through on a daily basis as well as the conclusions from our visits in Silicon Valley (Sept 17-22, 2012) as part of the blogger bus tour (check http://live.orange.com for details as well as Twitter for the #blogbus hashtag).