Xerox

November 15, 2008

Of Balls and Band-Aids

by: Jonathan Salem Baskin

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value creation, branding, brand image, Xerox, Jonathan Salem Baskin, brand value
July 7, 2007

The magic of innovation at Xerox

by: Dominic Basulto

In an interview with Geoff Colvin of FORTUNE magazine, Xerox's "inventor-in-chief" Sophie Vandebroek discusses how she is leading an "innovation revival" at one of the most storied innovators in the history of U.S. business.

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virtual worlds, technology, social responsibility, innovation, Xerox, Dominic Basulto
May 29, 2007

Xerox R&D in Second Life

by: Dominic Basulto

In this two-minute video filmed entirely in Second Life, the avatar of Xerox Chief Technology Officer Sophie Vandebroek talks about research in 3-D virtual worlds from Xerox's innovation group.  In addition to creating worldwide collaboration opportunities for Xerox researchers, virtual worlds like Second Life are also enabling new opportunities for Xerox and its clients.

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gaming, Xerox, Second Life, R&D, Dominic Basulto, virtual worlds, online, in-game advertising
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