words

Food, Shelter, and Big Words

Decades ago, Abraham Maslow proposed that humans had a hierarchy of needs, with food being at the most basic level of biological need and shelter one step above as part of a “safety” need. He may have been on the right track, according to new research led by Marcel Just at Carnegie Mellon University. The researchers exposed subjects to a series of nouns while monitoring their brain activity in an fMRI machine, and recorded which areas of the subjects brain were activated by each noun.

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Text Is the New Multimedia

(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch as we roll into 2010)

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The Power of FREE!

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