word of mouth

Polaroid and Word of Mouth

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Science Daily Week: Hype Kills

by: Guy Kawasaki

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Getting Companies To Do The Right Thing - dotherightthing.com

by: Karl Long

Of all the various social networking, citizen media, digg like things going on, dotherightthing.com appeals to me a great deal. Essentially it is a site that allows people to share stories about companies and how their policies are effecting the world, and people can vote on the “importantness” of the stories.

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B2F Connections

by: Dick Stroud

According to WS’s study, titled "B2F Connections," boomers serve as important information sources for fellow boomers when making purchasing decisions.

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2007 Digital Outlook Report

by: Guy Kawasaki

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Anyone for Inspiration Overload?

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Viral Video and Neuromarketing

by: Roger Dooley

One of the hottest marketing techniques in the last year has been viral video - create a clever enough video segment, and with minimal promotion it can reach a Super Bowl ad-sized audience for a tiny-fraction of the cost.

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What's After What's Next?

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Story v. Essay

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Influencing Influencers

By: David Armano

Handy little article on Marketing Profs today regarding who influencers are, and how you can start a dialogue with one.  Here are some of my favorite thoughts:

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