word of mouth

Firebrand - Extremely Ambitious Advertising as Content Destination

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Taking Care of Your Best Community Members

by: Roger Dooley

Online community builders love to toss around gross numbers - twenty thousand members, two million posts, and so on. Amid all the statistics, it’s important to recognize that all community members aren’t created equal - some are a lot more prolific.

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Social Gestures, Objects, and Equity

by: Karl Long

Hugh over at gapingvoid raises the interesting point that even though the market for companies to create and deliver one way “messages” is dissapearing, demand for PR, marketing, and advertising professionals is growing. The question is now that we don’t control the “message” what are we doing?

To quote Hugh:

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Pig-in-a-blog for Rexona

By: Marina Natanova

The Russian blogosphere (ca. 2 million journals) is going crazy about the recent Rexona ad campaign. A new TV ad (click here to see video) together with a promo-site announced that Russian women... er... were less attentive to themselves than Polish or German ladies.

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Word of Mouth Is Now a Public Conversation

by: Lynette Webb

This is one of those things that in many ways is so blindingly obvious that it almost doesn't warrant mentioning.

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NPS - what is it REALLY good for...

To follow up my previous post on the Net Promoter Score (NPS) being under fire, I would like to engage the readers of this blog in a discussion on the use and value of the NPS in itself. I will be listing some (rather random) thoughts and musings on the NPS to get your insights and ideas.

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By the Numbers: How I built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09

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The Top Ten Reasons Why PR Doesn't Work

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Stop searching for influentials to infect with your message

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Who's Content is it Anyway?

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