word of mouth

New Year's top resolution: Managing your online reputation!

by: Christian Smagg

Well, 2008 has arrived, along with the New Year's resolutions and the
ever-present pundit predictions. Now that we're on the other side of
the New Year, I thought I would share my thoughts on what I feel should
be one of the companies' top priorities - and probably their number 1
resolution for this year: Efficiently managing their online reputation.

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Word of Mouth Versus Key Influencers

by: Guy Kawasaki

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WOMMA's Word of Mouth vs. Advertising: A logic game

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Brand New Day Word of Mouth: Madison Ave.--Are You Listening? - BusinessWeek

by: David Polinchock

Reading through the blogworld today and came across this posting by David Kiley over at Brand New World.

Here'€™s an idea to save traditional media. What if
marketers and agencies viewed every ad they create and buy as a medium
for word-of-mouth.

A few years back, we wrote:

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Plugging your company into the Blogosphere!

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Word-of-Mouth or When the Unbiased Opinion Is Trusted Around the Globe

by: Christian Smagg

You may have come across one of my posts entitled “Which consumer 2.0 are you?” urging marketers to develop a better understanding of their customers’ online behaviour and devise a coherent and adapted social strategy accordingly.

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A Little Less Conversation ... (slideshow)

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The Purpose Driven Blog

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We Didn’t Start The Viral - Commercial Successes

by: Karl Long

Todd linked to this excellent viral homage to some of the notable viral videos of the last few years. Believe me they list a hell of a lot, but what I found interesting was the number of deliberate commercial “virals” for want of a better word. These are the companies/people that managed to achieve what I believe is quite a feat, to launch a deliberate campaign that “goes viral”.

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The Greening of P.R.: Read All About It

by: Joel Makower

You wouldn't think that the world of green business would need much more publicity, given all the media stories, blogs, websites, TV shows, billboards, events, and other shout-outs plugging green companies, products, and services.

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