word of mouth

Consumers Itching to Talk to Brands

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Earning Commission on Word-of-mouth Recommendations: Amazon aStores

by: David Jennings

Word-of-mouth is a powerful and effective way of promoting products. You can't control it, but can you encourage it and harness its energy?

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The Inside Word on Word-of-Mouth Marketing

by: Guy Kawasaki

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Measuring Word of Mouth - Some Principles

by: Matt Rhodes

This morning we spent some time with Robert East, Professor of Consumer Behaviour at Kingston University. His research focuses on word of mouth and brand loyalty and we spent the morning talking about how you can measure these things and in particular critiqued the Net Promoter Score as an approach to this.

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Engagement - Your New Key Metric

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The Future of Marketing and Advertising

by: Matt Rhodes

What’s the future of Advertising? There is none.

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Measuring Word of Mouth

by: Mark Rogers

How do you measure word of mouth? The increasing importance of social networks to brands and advertisers has raised this problem very sharply in the last few weeks. Media owners, pharmaceutical companies, automotive manufacturers all need to know the same thing: how am I doing?

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Consumers Are the New Brand Managers

by: Mark Rogers

Internet World took place in London this week. Jonny Rosemont of Weber Shandwick has posted a nice summary of the key lessons. Here is part of it:

“Digitising is changing the world but it shouldn’t change communications strategies i.e. it is still all about giving people what they want.

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49% of UK Shoppers Report Switching Brands After Googling

by: Mark Rogers

Research from the European Interactive Advertising Association suggest that the power of the web to lure consumers into trying new brands is greater even than we thought. 49% of UK consumers admitted to switching brands after online research. 76% were driven by search, 72% by personal recommendation.

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What Is Social Media?

by: Mark Rogers

This definition of social media is hard to beat. It boils to three steps:

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