word of mouth

Advertising vs. Experience

by: David Polinchock

This is part of our slide that we use during our presentations and although it'll just be short post here, it'll hopefully start an interesting conversation.

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Warning: Is Word-of-Mouth Marketing Losing Its Way?

by: George Silverman

I found the WOMMA (Word of Mouth Marketing Association) conference in Washington last month both exhilarating and disturbing. I’ve been worrying about the current state of word-of-mouth marketing ever since.

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Example of How to Promote a WOMworthy Product Via Word-of-Mouth Marketing: AeroPress

by: George Silverman

Here's a great example of word-of-mouth marketing, on many levels.

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Word of Mouth Helps People Separate the Good from the Crap

by: George Silverman

One of the most frequent questions I’m asked in my speeches and interviews is, “Don’t all the word-of-mouth tools, such as feeds, blogs, the proliferation of other web sites, etc. cause chaos? There is so much crap out there, how do people sort it out?”

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Interesting Alternative Views of Word-of-mouth Marketing

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WOM Lessons of Windows on Intel Mac

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Word of Mouth Isn't Everything in Marketing

by: George Silverman

Some word-of-mouth marketers are acting as if word of mouth is the be-all and end-all. It is not. If it was, Apple would be the dominant computer; we’d all be using Tivos and Betamaxs, Leica cameras and many other revered products.

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The Impact of the Internet on Customer Behaviour

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BMW Mockumentary: Walking the Line, or Much Ado About Nothing?

by: Josh Hawkins

Has BMW gone too far with a recent viral market stunt to promote the BMW 1 Series?

Despite a chilly response from the Word of Mouth Marketing Association (WOMA), the campaign has succeeded on several fronts: positive coverage in the auto biz trade press, blogosphere chatter, viral distribution among a younger demographic.

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The Hardest Part Is Getting Noticed

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