word of mouth

Change Marketing, Yes We Can (presentation)

by: Alain Thys

I don't know about you, but for years now I've had the feeling there's something wrong in the land of marketing.  After all, we all read that the world has changed. That media consumption has changed.  Consumer behaviour has evolved.  That brands aren't trusted.  That mass media are dead. 

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Word Of Mouth Visualized: The Winning Entry

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Examples of Online Communities in the Automotive Industry

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Branding in the Age of Social Media

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10 Tips for 360° Marketing - Metallica vs Yael Naim: Steamroller vs Word of Mouth

Guest Post by: Frédéric Baffou 

Procter & Gamble, Coca Cola or Nike are experts in steamroller approach when it comes to a worldwide product launch.

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MediaPost Publications - WOM: Real People Win Deals, Corporate Blogs Spin Wheels - 12/30/2008

by: David Polinchock

As you know if you're a regular reader of this blog, I'm not always really crazy about the whole idea of WOM marketing. You can go to here to get a good primer on our thoughts if you're not familiar with them. But our basic thinking is this:

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Video Highlights from WOMMA Summit 2008

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What's on Your WOM List?

by: David Armano

I'm off to participate at the WOMMA Summit (Word of Mouth Marketing Association) and it's got me thinking about what word of mouth is in the first place. In a simplistic kind of way, I like to think that word of mouth is essentially something that makes us want to tell others about it. Here's a few I can remember followed by what the first thought was that popped into my head:

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The Future of Influence

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What If You Don't Want Them as a Brand Ambassador?

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