A couple of weeks ago, we wrote about how to write your firm’s social media policy. How it was important, first and foremost, for firms to have a social media policy. And that it is best to involve employees throughout the process of developing and implementing it.
For any firm, a social media policy is sensible. Your employees are already all using social media, they are talking to each other on their, they might say who they work for, they are giving advice to friends and maybe to customers. Having a vibrant and active set of employees online is great for any firm, but a simple set of guidelines helps both the brand and also the employees.