wikis

Sideswiped by Sidewiki

Reading through posts to the Web 2.0 Marketing Group I belong to on LinkedIn recently, a question came up about the implications of Google's Sidewiki for pharmaceutical/medical device brands. In an industry as heavily regulated as pharma, I can understand just how nervous this is going to make the lawyers (once it's on their radar).

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I'm Crowdsourcing My Book, Flipped

by: John Winsor

In 2004, Beyond the Brand was published. At the time, I wanted to title the book, Co-Creation. The publisher said that co-creation would never be a sticky term. So, they named the book Beyond the Brand. While the book got some great momentum and a good following it never really took off as much as we wanted it to.

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The Radio Times of the Future

by: David Jennings

This is the second of the excerpts from the first full draft of my book that I think it is worth rescuing from the cutting room floor. As I explained for the first one, there were a bunch of fictional scenarios that I devised imagining possible futures for consumers and for media organisations of different kinds. Some of them, including this one, were written in the form of interviews with media professionals.

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Understanding the Networked Audience

by: Nancy Baym

I spent the latter half of this week in Princeton. I was invited by the Center for Information Technology Policy and spoke on the topic “Understanding the Networked Audience.” Here is a super-short summary of my talk:

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Driving successfully web 2.0 into the enterprise

by: Christian Smagg

Web20atWork_WhiteBoard

There are risks and challenges associated with adopting any new technology, and Enterprise 2.0 is no different. 

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the living proof of wikinomics

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Nokia and Vodafone: Mobile Knowledge for Social Change

by: Dominic Basulto

One result of the popularity of Wikinomics has been the number of collaborative wikis that have been launched by organizations and corporations in order to share ideas around the world.

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Wikis versus blogs as cultural commentary

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Blogs, wikis, 'voice' and accountability

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Music 2.0 Directory

by: David Jennings

Music20directoryJason Herskowitz has started a wiki site so we can all collate examples of different kinds of new-generation music sites.

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