A Tale of Two Ads

We marketers are a funny lot, in that we seem to learn far better from examples than we do from theories or explanations, however detailed those descriptions might be. I’ve often argued that this penchant of ours keeps us from ever straying far from The Conventional Wisdom -- in that the next campaign must look much like the last one, by definition -- and it means most branding conversations amount to little more than vocational quibbles (versus the thoughtful, strategic analyses our business needs so desperately).

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