website design

Goal Centred Navigation Works Well - Always Has - Always Will

Econsultancy really liked the newly designed web site from Admiral Insurance. This is what it said: A redesign that notably puts it ahead of other insurance companies in terms of accessibility and user friendliness.

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Here’s Why Smart Marketers Use A/B Testing

How often are websites designed using “best practices” or by trusting the experience of a seasoned expert? The answer is, “all too frequently.”

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Why Your Website Launch Is DOA, Twitter Psychology, & More – Roger’s Picks

Here’s what we discovered last week, with my own new content below:

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Honda Ranks Highest among Manufacturer Websites in Satisfying New-vehicle Shoppers

Yes,yes…a research conclusion that I totally agree with.



When you consult and write about a subject it is very tempting to extrapolate the universe of the market from your own experiences. The fact that I like something or not, or indeed the fact that the people I know have certain preferences, doesn’t mean that we are any more than a tiny niche in a large group of consumers.

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Websites that Suck Increase Stress

We know that slow, balky, and confusing websites aren’t a good thing. Traffic metrics show this, as does conversion data. Google, whom some think of as passively indexing the web, believes quick-loading pages are essential to a good user experience. Google is, in fact, actively trying to speed up websites (and keep their search users happy) by making page load time a ranking factor. (See Barry Schwartz’s article at Search Engine Land describing Google’s Matt Cutts commentary at Pubcon.)

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Designing Web Sites for Ageing Cavemen

As usual, Jakob Nielsen's December Alertbox newsletter contains some thought proving stuff.

It is all about short-term memory and web usability. The central thesis is that the brain is not optimised for the abstract thinking and memorising data that web sites often demand.

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