Web 2.0

Taking Care of Your Best Community Members

by: Roger Dooley

Online community builders love to toss around gross numbers - twenty thousand members, two million posts, and so on. Amid all the statistics, it’s important to recognize that all community members aren’t created equal - some are a lot more prolific.

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A Perscription For Marketers

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Why Users Create Content

by: Roger Dooley

A key aspect of Web 2.0 is letting users create or enhance a site’s content. This sounds great, but in practice can be hard to achieve. The Web is littered with dead forums, unreviewed products, spammed-out wikis, and other failed attempts to build user-created sites.

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Confused by Facebook

by: Danah Boyd

Social network sites have become powerful tools and platforms for all sorts of content and cultural producers. Starting with Friendster, artists leveraged the network capabilities to communicate with their fans. This took on a new level with MySpace, resulting in the explicit creation of artist profiles. Even within the constraints of Facebook, artists built groups and found other ways to collect and communicate with their fans.

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Repurposing the Corporate Blog to Reach Green Influentials

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Technorati - Why Crossing The Chasm Is Not Always a Good Idea

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Are complexity and design harming innovation?

by: John Caddell

At some level, it's makes sense that technological advances and the open-source movement have made tinkering with and improving on our favorite products easier. Think of Google Maps mash-ups, Firefox add-ons, videogame hacks, etc.

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a few thoughts about innovation, novelty, the Internet, web 2.0, and the halo effect

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Sears - Marketers vs. Lawyers

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Home Buying 2.0

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