Web 2.0

Enterprise 2.0 Fear Factor: Overcoming Risks, Uncertainties and Doubts

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Changing Your Marketing Mindset: 12 Steps to the Interactive Future

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Eight Deadly Sins of Web 2.0 Start-ups

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Web 2.0 and the Marketing New 4Ps

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Web 2.0 and the New Role of Information Architects

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The 7 Basic Rules of Social Network Design for Marketers

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Web 2.0, Media 2.0 and Agency 2.0 - What Do You Mean?

by: Idris Mootee

I
wrote about Media 2.0 a few weeks ago and I want to write more on this
subject. I have been meeting with a lot of senior executives and
clients these days and when I ask people what is Web 2.0, some are
quick to list an inventory of tools (trust me, we have numerous debates
on this among ourselves before we started idea couture and we were

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Media 2.0, Web 2.0 and Agency 2.0?

by: Idris Mootee

I
got quite a few emails responding to my yesterday's post and so I
decided to share the first part of the full presentation here. I hope
you'll enjoy it. Many of the ideas were as a result of my conversations
with thought leaders both academics and industry leaders over the last
six months and they definitely get it. But most big ad agencies folks

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Web 2.0 and the 4 Cs

by: Idris Mootee

Web 2.0 is a loaded term that is unarguably subject to enormous amount of hype but now also a lot of serious corporate interest. Different people define Web 2.0 in different ways, which are often confusing and is understandable (same as branding, strategy and many other words). I have written a lot the last few weeks on Web 2.0 and Media 2.0.

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Innovation Playbook - Why Is Innovation So Hard?

by: Idris Mootee

Innovation
is being used by business leaders as a miracle cure, allowing companies
to stay competitive in fast changing markets. The word is now commonly
used in ads, annual reports and corporate mission statement. For all of
the talk about the importance of innovation, innovation management and
strategic innovation are hardly generally understood.
Forward-looking

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