Web 2.0

How to Be More Human

by: David Armano

This morning a couple of things came together for me. The first, was that I unfollowed a company/individual on Twitter because the volume they were producing felt automated and not human even if there were college interns manually updating it (or maybe just a script). It just didn't feel right. The second was reviewing a deck where it talked about the need for "being human" on the social web.

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A Top 25 List of Social Media, Web 2.0 & Marketing 'Best-Of-Lists!'

by: Gary Hayes

I don’t know what is in the blogosphere water at the moment but every day for the last 6 months or so we seem to get a new list or top 10/20/25/50. They seem to fall into 1 of 4 categories.

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Social Marketing Down on Hype Cycle Graph

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The Social Media Conversion Scale

by: David Armano

As we head into 2009, it's not only cliche to be it bit retrospective—but essential. I've always found that looking back is the best way to look forward. And looking forward is the best way to move forward. if you don't look where you are going, you'll likely stumble and hurt yourself when it could have been avoided.

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The Human Feed: How Twitter & Networks Filter Signal From Noise

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A Grain of Salt

by: Jonathan Salem Baskin

The Wall Street Journal dedicated a special section in yesterday's paper to "The Secrets of Marketing in a Web 2.0 World," and made five shockingly novel revelations:

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Anonymous Reviews Headed for Extinction

by: Roger Dooley

Fast Company has a good article on the growing use of user-generated content to provide guidance on restaurants, hotels, and just about everything else. The article focuses on the challenges faced by various review sites in balancing freedom of expression against the need to curtail bogus reviews generated by competitors or the firm itself:

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Social Media Old and New: Two Contrasting Networks

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Marketers Face Steep Web 2.0 Learning Curve

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2008 Prediction #1: Finish Conversations

by: Jonathan Salem Baskin

It's very likely that we're going to hear lots more in 2008 about the magic and glory of endless conversation. I'm going to suggest that we might see just the opposite start happening or, if not, that we should.

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