wealth

Conflicting Messages about Relative Wellbeing of the Generations

Yesterday I was reading an article in the WSJ titled: "Aging and Broke, More Lean on Family." Much was made of research from Pew about the increase in multigenerational households because of the inability of older people to afford to life alone. The article is behind a paywall - don't worry - it was long on anecdotal stuff and short on detail.

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Marketers – Should Start Popping the Red Pills

Have you ever had that feeling that things are not what they seem? You know, out of the corner of your eye you get a glimpse of a reality that disappears in a flash.

The world seems to jog along OKish but you know that something is wrong – horribly wrong.

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Landmark Report about the Impact of Age and Education on the Distribution of Wealth

“What does the distribution of wealth tell us about future retirement resources?”

This report was produced by the IFS for the DWP. It is a well researched document and provides a valuable insight into the ownership of wealth in the UK. It is a long report, 90 pages, stuffed full of data.

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Recession Forces Luxury Brands to Target the Wealthy

The first thing that popped up on “must blog” list is another item about luxury.

According to a Luxury Institute study, summarized by AdWeek, state-of-the-market series, 77% of high-end shoppers "agreed that luxury is less important in today's economy."

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The Economics of Happiness. What's Your Strategy? Life Needs to Have a Triple Bottom Line. B-School Is the Perfect Place for That Experiment

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Economic Downturn Creates Asymmetric Generational Shock

by: Dick Stroud

What a great sounding title? Maybe it’s a tad pompous? What it means is that as the sky falls in and the economic and financial structure of the West disintegrates, the old and the young will be affected in very different ways. This is the first of my muses about this subject. To begin with I thought I would amass some factlets about Europe’s stressed-out 18-34 year olds.

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Marginal Marketing

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Grand$$$$

by: Dick Stroud  

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Yet Another Segmentation Model

by: Dick Stroud 

Focalyst, a joint venture between AARP Services and Kantar, the research arm of WPP, has published its findings about the 125 million Americans, aged 42-plus segment.

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Boomer Wealth – Beware of the median

by: Dick Stroud 

If you are interested in the way that wealth is distributed among baby boomers then this is an article you should read. It is about the US but the same principles apply in all countries.

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