Over the years, I have had the opportunity to be involved with some of the largest - and smallest - Voice of the Customer (VoC) and Net Promoter(tm) programmes. I’ve had the privilege of being part of some great successes, but have also worked on initiatives to rectify some epic fails. Each experience gave valuable insights in what works and what definitely doesn’t.
Brussels, Belgium: Nov 6, 2013: Futurelab, Europe’s premier customer-centricity advisors, is please to announce its strategic partnership with Confirmit, the leading global solutions provider for Customer Experience, Employee Engagement and Market Research.
eConsultancy published its second annual Reducing Customer Struggle report, and in a blog post regarding the study, included two charts that revealed marketers’ perceptions on which methods are most effective for discovering problems or issues with the online customer experience, or understanding the online customer experience in general.