viral

Driving Engagement and Viral Impact in the Green Space: Part II - Original Content

by: David Wigder

While creating and sharing user-generated content is an effective way to facilitate consumer engagement and viral marketing, it is not the only approach that marketers can take. Professionally produced original content is another proven way. Increasingly, agencies or production studios create and seed content on behalf of their clients for consumers to view and share online.

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Marketing's Wheel of Misfortune

by: David Armano

One of the ways I have "monetized" this blog and other efforts in the social space has been the privilege of  getting out and speaking to folks in the marketing field from a variety of perspectives.

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Targeting Influencers With Virals 'Doesn't Work'

by: Mark Rogers

Duncan Watts is a Yahoo researcher who has done detailed work looking at the best strategy to launch a viral campaign - the kind of campaign which is aimed at getting the consumer to pass the idea along. Watts compares campaigns which targeted viral communications via “influentials” in the social network with campaigns which simply seeded the viral in the maximum number of places in the network. Watts found that the latter was a more effective way of launching a campaign.

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Targeting Influencers - Cadbury Case Study

by: Mark Rogers

Joe Marchese over at MediaPost has a good post on the Watts vs. Keller controversy. He, too, thinks that the truth lies in a middle ground. Influencers are important, but not for viral marketing. Hubs/mavens/folks with high “betweenness centrality” scores are helpful in that case.

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Web 2.0 Is Velcro

by: David Armano

From my latest contribution to Advertising Age:

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Thought of the Day

by: David Armano

Are your marketing initiatives insight led or trend driven?

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Weird or What - Viral at Its Best or Worst?

by: Dick Stroud

I get a lot of “would you like to write about this” type e-mails. Some I do, some I don’t.

Last week I received one that fascinated me.

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The Widget Bell Curve

by: Josh Hawkins

No matter how you slice it, the numbers are compelling. MySpace now has over 110 million users and Facebook just passed 65 million. And the demographic profile is prime with the majority of users falling into the 18-35 bucket.

Not surprisingly, brand marketers are taking notice and scrambling
to figure out the best way to take advantage of social networks. They

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We Didn’t Start The Viral - Commercial Successes

by: Karl Long

Todd linked to this excellent viral homage to some of the notable viral videos of the last few years. Believe me they list a hell of a lot, but what I found interesting was the number of deliberate commercial “virals” for want of a better word. These are the companies/people that managed to achieve what I believe is quite a feat, to launch a deliberate campaign that “goes viral”.

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Guinness Has Hidden an Ad Online

by: Karl Long

Guinness has added a little twist to its latest advertising campaign and have hidden it online somewhere for someone to find. In good old ARG (alternate reality game) tradition they have started this game off with a couple of clues, in this case a fictional Mayor called Juan Ramon has put a video on youtube and created a pdf letter to share.

 

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