viral

Psst...Aliens Visited Jupiter

A "so-called" comet spent 12 years orbiting Jupiter before it was flung back into the cosmos, which is the same thing Pioneer 10 did in order to gain speed for its journey out of the solar system. Pass it on.

I don't want to wait for this conspiracy theory to surface on the web; I want to prompt it, and see how widespread its currency might become.

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Viral Video Is a Secret Weapon Many Are Still Learning to Use. It Is Highly Engaging. Advertisers Ask Why Are We Paying for Reach when What All We Want Is Engagement? Think Viral!

by: Idris Mootee

When most people think about viral videos, they think of a crazy idea (often funny) that is irrelevant to the brand and put it out there to see what happens. The field has gotten much more crowded in the past 12 months but the behavior of sharing video is more common and bloggers help create more space for that. iPhone is another factor.

 

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If It Doesn't Spread It's Dead

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B2B Marketing with Viral Videos: Watch It Shred

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The Future vs The Past of Entertainment

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What America's Funniest Home Videos Can Teach Us about Content

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The Way Things Spread (the Opposite of What Gladwell Suggests)

by: Scott Goodson

The word is Mark Earls is Malcolm Gladwell on Speed. Last year, he wrote a book called "Herd: How to Change Mass Behavior by Harnessing Our True Nature" available here.

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Predicting Viral Video Success

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What's on Your WOM List?

by: David Armano

I'm off to participate at the WOMMA Summit (Word of Mouth Marketing Association) and it's got me thinking about what word of mouth is in the first place. In a simplistic kind of way, I like to think that word of mouth is essentially something that makes us want to tell others about it. Here's a few I can remember followed by what the first thought was that popped into my head:

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Social Media and the Olympics - What Brands Are Doing

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