viral videos

Why Not?

There are certain marketing tactics that drive me nuts, and one of them is using any excuse to capture attention. So I regularly rail against stunts like Old Spice’s viral videos, which I liken to purposeful car wrecks on the side of the purchase funnel road. Its latest — Muscle Music, which features a guy getting his muscles shocked as if his body were playing a song — has accrued 7 million views on Vimeo and almost a million on Facebook.

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Beyond Cat Porn: Viral Videos as Conversation Makers

Guest Post by: Monica Shaw

The success of IKEA’s kitty-themed viral ad is as much about conversation as it is about cute furry animals.

It’s been just over a week since IKEA’s Happy Inside cat advert was first aired in the middle of The X Factor. Since then, the ad has been viewed on YouTube over 800,000 times while the making-of-the-ad documentary has had over 2 million views and counting.

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