viral marketing

by: Karl Long

The most dangerous thing about social media for “big business” is that it’s influence is barely noticeable on traditional measurement systems. Market share, mind share, recognition, recall, all measure the mass market.

Would any big company recognize .5% of their market-share disappearing? Should they really give a fuck about that paltry number, is it going to hit their share price? Their volume?

by: Karl Long

YouTube may be an upstart but it is going to get killed if it doesn’t find a way to compensate the content creators, because the content creators will follow the money in a heartbeat.

by: Josh Hawkins

Young & Rubicam have launched a broadband video channel for Land Rover called Go Beyond TV.

by: Roger Dooley

Usually we talk about neuroscience marketing here, i.e., improving marketing using brain science (aka neuromarketing). But, to engage in a verbal contortion, what about marketing brain improvement with science? That’s exactly what proponents of brain fitness systems are trying to do. The confluence of demographics and research suggest continued and rapid growth in the field.