viral marketing

My role in a marketer's dream

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Niche Marketing Is The Key To Viral Marketing

by: Karl Long

Bobby Hendersons post explaining his Fine Art Taco experiment should be required reading for all marketing, advertising, business people, and bloggers.

taco experiment

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Stop searching for influentials to infect with your message

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12 Consumer Values for Your Wall

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3 Rules For Managing Viral Marketing - What Every CMO Needs To Know

by: Karl Long

If you are responsible for the creative output of a marketing department or an agency, then this post is for you. What I aim to outline is some of the key differences between viral marketing and traditional marketing, that might spark some ideas on how you can augment your creative process, and where to invest your time and effort.

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CBS: What Is Viral Video?

by: David Armano

Timing as they say is everything.  Agency.com asks the advermarketing community What is Viral Marketing?  CBS asks the question: What is Viral video?  So here is an interesting case study. 

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Why Social Media is Dangerously Disruptive

by: Karl Long

The most dangerous thing about social media for “big business” is that it’s influence is barely noticeable on traditional measurement systems. Market share, mind share, recognition, recall, all measure the mass market.

Would any big company recognize .5% of their market-share disappearing? Should they really give a fuck about that paltry number, is it going to hit their share price? Their volume?

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Content Will Follow The Money

by: Karl Long

YouTube may be an upstart but it is going to get killed if it doesn’t find a way to compensate the content creators, because the content creators will follow the money in a heartbeat.

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Land Rover & Internet TV

by: Josh Hawkins

Young & Rubicam have launched a broadband video channel for Land Rover called Go Beyond TV.

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Marketing Neuroscience: Brain Fitness

by: Roger Dooley

Usually we talk about neuroscience marketing here, i.e., improving marketing using brain science (aka neuromarketing). But, to engage in a verbal contortion, what about marketing brain improvement with science? That’s exactly what proponents of brain fitness systems are trying to do. The confluence of demographics and research suggest continued and rapid growth in the field.

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