video

First look at Google/Youtube advertising

By: Stefan Kolle 

A Youtube user spotted a testrun of the new in-video advertising system Google/Youtube are apparently testing. The good news - it seems un-intrusive and user-friendly. It avoids the problem that many pre-roll ads have - if you watch a couple of videos in a row, you get the same ad over and over again, which can get pretty annoying - and therefore totally counterproductive for the advertiser.

Watch the video below. 

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Nicole Kidman – an interesting and expensive choice by Nintendo

by: Dick Stroud

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About 4 years ago I was a speaker at one of the UK's 50-plus conferences and surprised to meet a marketing guy from Nintendo.

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Apple + Nokia

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Evolving Experience + Storytelling in Advertising

by: David Armano

Exp_people 

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No Plan, No Capital, No Model...No Problem

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News at seven on Harry Potter

by: Yann Gourvennec

Newsatseven is a new service which compiles and delivers news to you, direct from the Web and automatically generates a youtube news show with an Avatar (named Alyx Vance).

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The Future Of Advertising?

by: David Armano

Actually, I'm not going to speculate on the future of advertising.  Truth is--I've never created an Ad in my life.  Well certainly not in the traditional sense, but in many ways not digitally either.  But check out what some digital heavyweights have to say in this video:

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Urban Spam

by:

I was reading through the blogosphere tonight and came across a piece on Greg Verdano's blog about Urban Spam and that led me to several other postings, all linked here. The quoted section below is from PSFK, which has some good thoughts on the whole concept of urban spam. The second video lists the prices for a variety of OOH ad buys in NYC too.

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Bruce Sterling on Hostile Objects

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Breaking Up With Advertising

by: David Armano

I'm not sure what else to say except get the heck out of your RSS feed and watch this video.  Or for your convenience, you can go here, where there is a blog dedicated to "The Break Up" between traditional advertising and the consumer.  It's also funny as heck.  Please watch, you'll be glad you did.

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