vehicles

How Trucks Are Changing for the Long Haul

Forget the Volt, the Leaf, the Prius, even the Tesla. An entirely different transportation revolution is happening when it comes to big rigs.

In recent years, commercial truck fleets have begun changing course, steering toward next-gen technologies that embrace electric, hybrid-electric, and other fuels instead of petro-based diesel, and innovative drive-train technologies. It’s a development that’s born partly of concerns about carbon emissions and other pollutants, but increasingly about mitigating the risk that comes from volatile and unpredictable fuel prices.

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HUMMER: All About Branding

Since it was announced that GM was selling the HUMMER brand to Chinese firm Tengzhong, I’ve followed the commentary on Twitter (I’m @rogerdooley) with interest. There were a few surprises. One was that there are a lot of mindless HUMMER haters on Twitter.

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Reinventing Mobility: It's Not Just the Cars, Stupid

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The Greening of Mobility

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The Renewable Electron Economy XVII: On-Grid and Grid-Optional Transport, 'Parachute' for a $140/Barrel Oil Society

by: Michael Hoexter

Currently, vehicle-makers, researchers, investors and green technology analysts are involved in a high-stakes game of developing and investing in various battery chemistries and designs which may yield the result of more energy dense, longer-lasting, and less toxic batteries or ultracapacitors.

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Engaging Green Consumers through Consumer Generated Content

by: David Wigder

Part I of an Interview with Bruce Ertmann, Corporate Manager of Consumer Generated Media, Toyota...

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California's Bold STEP Toward Sustainable Mobility

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How Toyota became the most innovative car company in the world

by: Dominic Basulto

This weekend's New York Times Magazine featured a great cover story on Toyota, which explained how the Japanese company has become the acknowledged leader in the global automobile industry.

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Green Marketing through Behavioral Targeting

by: David Wigder

An Interview with Dave Morgan, Founder and Chairman of Tacoda  

With diverse demographics and evolving attitudes toward eco-friendly products, green consumers are an elusive segment to characterize, let alone target.

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Portal Strategy - Part I: Engaging Green Consumers on Yahoo!

by: David Wigder

Yahoo Auto’s Green Center is a powerful auto buying portal focused on hybrid and other eco-friendly vehicles.  Its web pages are packed with engaging content, tools and community features that help users evaluate, compare and find the green car that is right for them.   

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