value

Want a new product to sell well? Pile on the benefits, yet don't change the customer experience

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Eight Styles of Co-Creation: A Model and Definitions

by: Chris Lawer

I have been working on a new framework that will help me to scope down my research into how firms can co-create knowledge with their customers.

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Eyeballs, Eyeballs Everywhere and Not an Ad to Link!

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Decision Making and the Brain

by: Roger Dooley

Neuroscientists have been working to explain how people make decisions between competing alternatives. Indeed, the field of neuroeconomics has emerged as a small but potentially important field of study.

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The New Value Prop

by: Joel Makower

Forget the "triple bottom line." Get ready for the "blended value proposition."

Before you glaze over about yet another sustainability-minded catchphrase, consider that this brave new term is being bandied about in the nation's top business schools -- or, at least, those with sustainability programs.

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Maslow & Branding: Last 3

by: Jennifer Rice

We're almost to the end of the series on Maslow and Branding. I'll wrap up the last three needs in Maslow's hierarchy here, and then we'll look at how they all interact in social networks.

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Ecomagination: Inside GE’s Power Play

by: Joel Makower

Today, May 9, General Electric, the 125-year-old behemoth born out of Thomas Edison’s electric light company, is casting a bright light on sustainability.

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