I've been writing about companies who are committed to making a difference. I think the issue boils down to a very simple question: "Who else can win?"
If you are into customer experiences and how we consumers are changing our behavior as a result of the digital experience renaissance, you should check out this post over at 3mew
Neuromarketing and Pricing. Why do people sometimes set prices that are too high, and then stubbornly stick with them despite evidence from the marketplace that the price is indeed wrong?
I received an advance copy of Mavericks at Work, which will be available in October, and I've been enjoying the read. But I came across a quote today that I just had to post:
It is well established that consumer beliefs influence purchasing behavior. For consumer products that support or reinforce underlying consumer beliefs, marketers should focus on activating favorable behavior.
According to the Marketing Science Institute, there may be. They just published a working paper on how companies can encourage the diffusion and adoption of new products by creating positive buzz and avoiding negative one.
This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.
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