value

The Niche of Mass

by: C. Sven Johnson

Joel Greenberg has a blog entry (Link) worth reading regarding Suzanne Vega’s upcoming concert inside Second Life. Some of what he’s getting at has come up here before (reLink). And of course scarcity is something I’m often thinking about, given my particular interests.

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“Value”, “Value”, “Value”– the Most Vague and Over-Used Word in Marketing

By: Chris Lawer

Everyday, marketers, product developers, managers, all business-people in fact talk about “value”. In fact, I reckon it is probably the most popular – yet at the same time, most misunderstood - word used in everyday business conversation.

(Quick “non-empirical test” using Google: Value – 776 million hits, Customer – 583 million hits, “A Definition of Value” – 606 hits!)

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Lexus - Less Pain, More Gain

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Green Neuromarketing

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Godin’s Joy/Cash Curve and Buying Pain

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Green Consumer Behavior – Part III: Changing Behavior without Changing Attitudes

by: David Wigder

Marketers have historically faced an uphill battle when it comes to marketing eco-friendly goods.  Simply put, it is difficult to influence consumer purchase behavior without first impacting attitudes and values.  These values, however, take a concerted effort over a long period of time to change.

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fame, narcissism and MySpace

by: danah boyd

When adults aren't dismissing MySpace as the land-o-predators, they're often accusing it of producing narcissistic children.

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Kathy Sierra at SXSW

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Maeda Talks Design With Wired

by: C. Sven Johnson

Nice interview with John Maeda over on Wired (Link). I particularly liked this exchange because he’s saying the same thing I’ve been saying elsewhere:

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Proposing a value-adding middleman for innovation

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