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Never Having to Say You're Sorry

by: Jonathan Salem Baskin

(note: this is part 1 in this week's 5-part series on the brandification of our lives. In the spirit of full disclosure, I am a political Independent).

The Republican Party is going to try to "rebrand" itself this year.

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Finding Equity in Labor

by: Jonathan Salem Baskin

(note: this is part 3 in this week's 5-part series on the brandification of our lives) 

Earlier this year, I wrote that Karl Marx was prescient when it came to explaining the woes of corporations that find themselves chasing the same consumers.

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Designer Salvation

by: Jonathan Salem Baskin

(note: this is part 4 in this week's 5-part series on the brandification of our lives) 

Lots of people shop for religion, and some even get their salvation custom-designed. It didn't used to be this way. 

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Nothing Never Cost So Much

by: Jonathan Salem Baskin

United Airlines charged itself $2.2+ billion for nothing last week, prompting a 13% drop in its stock price to a 52-week low.

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When Brands Sneeze...

by: Jonathan Salem Baskin

Mortgages, deeds, and other various forms of paper relating to real estate investments are nothing more than commitments...promises that possess values only insomuch as they're keepable, and that there’s a marketplace ready to affirm and trade upon it.

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The Next Competitive Front for Brands Would Be to Own the 'Best Stories' and Most Relevant 'Search Key Words'

by: Idris Mootee

I attended a meeting today with my team and clients on a project around transmedia storytelling. Very exciting, but won’t way more than that. Storytelling has always been the universal human activity in any culture and society; they capture memories of the past and hopes for the future. In fact, when properly used, it is the most powerful tool to build brands and engagement.

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What Does a Business Do?

by: Sigurd Rinde

Or rather what does it deliver?

Yesterday's post was inspired by a call for help - "A Solution to My Solution Issue, Please" - prompted by a corporate discussion of whether being in the business of "products" or "solutions" was the right concept.

Once upon the time business

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Brands and Process Management

by: Sigurd Rinde

Hugh, seems we have a parallel experience here!

"The phrase I can't get out my head is "Cultural Transformation"!"

So I ask myself - what's the difference between "brand management" and "process management"?

None.

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The Future State of a Product's Existence?

by: Design Translator

“There is a design revolution, but nobody really knows what it is” ~ Karim Rashid

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The Net Promoters Index

by: Mark Rogers

New Communications Blogzine has published Mark Rogers’ article looking at how Market Sentinel measures corporate reputations with our “net promoters index”. Here it is:

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