value proposition

Another Kind of Value Proposition

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Ouch, the Elastic Snaps

by: Jonathan Salem Baskin

Ouch.

As of last week, Starbucks is closing 600 stores (100 pre-announced and 500 announced, in the convoluted chronology of corporate disclosure), firing thousands of baristas, and slashing expansion plans. Its stock continues to crap out faster and worse than the crappy stock market overall. The mediasphere has been abuzz with causes and suspects for the malaise...

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It's the Donuts, Stupid

by: Jonathan Salem Baskin

Dunkin' Donuts, which has been on a tear recently with no-nonsense, Joe Sixpack branding that is simple, obvious, and direct...is about to confuse everyone with healthy-for-you menu options.

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Companies Stall Because They Don't Listen to Customers

by: John Caddell

The Stall Points Initiative is an effort by the Corporate Executive Board, a business research group, to pinpoint why companies suddenly stop growing, then stagnate or decline for years thereafter.

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Phone quest, or Please be less creative

By: Marina Natanova

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The Entrepreneur's New Year's Resolution: 'I Will Fix My Pitch'

by: Guy Kawasaki

Here’s a New Year’s resolution for entrepreneurs: ”I will fix my pitch.“ And here’s a suggestion on how to do this written by Bill Reichert, my colleague at Garage Technology Ventures.

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Value Proposition Design Template

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