value creation

Co-Creation and the 12 Different Ways for Companies to Innovate

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Thinking About the Thinking Class: Outsource low leverage thinking work, offshore high leverage thinking work

by: John Sviokla

If something is digitizable, and can be well described and monitored, it will be traded.  Services are more and more tradable every day.

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'Customer-Made' is Lead User on Speed

by: Chris Lawer

I read Trendwatching’s beautifully presented summary of the Co-Creation trend, which they call Customer-Made.  It’s terrific that Rainier and his team are putting co-creation right at the top as their most important business and innovation trend. I’m bound to agree with that.

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Marketing vs. Micromarketing - Moving from Mass Market to the 'Massive Market'

by: Karl Long

Isn’t micromarketing just marketing but smaller and targeting fewer people? Short answer no, and let me just preface by saying, there is so much to say on this topic that i feel like a general going into battle, you’re not all going to make it. So in the spirit of writing upside down for the web I put a table together with some preliminary ideas on how micromarketing is distinct from marketing.

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Capabilities for Customer Knowledge Co-Creation

by: Chris Lawer

It is possible to identify a number of antecedents for both the customer and the firm to participate in co-creation through knowledge sharing. These are, firstly from the customer’s point of view:

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